HOME BEIJING GUIDE BEIJING TOUR YANGTZE CRUISE GUIDE CRUISE SCHEDULE NEWS CONTACT US
         
 

Beijing Guide

 
  Map of Beijing  
  Highlights  
  City Transport  
  Accommodation  
     
 

Beijing Tour

 
  Private Tour  
  Seat-in-coach Tour  
  One Day Tour  
  Half Day Tour  
     
 

Travel News

 
     
 

Yangtze Cruise

 
  Cruise Guide  
  Cruise Schedule  
    March  
    April  
    June  
  Shore Excrusion  
  Map of Three Gorges  
     
 

Contact Us

 
   
  Home > China News >  
     
 

French Accor to expand lower-tier hotels in China

 
 

BEIJING, Mar. 14 -- ACCOR SA would sharply increase the number of its hotels in China over two to three years, building the lower-tier Ibis brand to serve a wealthier population’s growing travel bug, executives said.

The French company’s plans to operate about 50 Ibis hotels in China, up from one now, would make it one of the first global hoteliers to tap the country’s lower-end mass-travel market.

Accor’s China strategy so far, of focusing on premium brands, mimics that of its biggest rivals, Marriott International, Hilton Group and Starwood Hotels, operator of Sheraton and Westin hotels.

Accor, Europe’s top hotel operator, whose brands ranged from Novotel to Motel 6, planned to more than double its premium Sofitels to 19 from nine now over the next two years, said Richard Kaldor, Accor’s China vice president.

High-end brands often cater to foreigners and Chinese working for multinationals, leaving the mass market for business and leisure travel largely untapped.

China’s travelers spent 388 billion yuan (US$47 billion) in 2002. The market had grown at 7 to 8 percent yearly between 1998 and 2000, according to official data.

Accor now ran a single Ibis in the northern port city of Tianjin, with projects in the works in the major cities of Chengdu, Qingdao, Chongqing, Wuxi and Zhongshan, Kaldor said.

 

Source: Shenzhen Daily/Agencies

 
     
   
Home | Beijing Guide | Beijing Tour | Yangtze Cruises Guide | Cruises Schedule | News | Sitemap | Contact Us | Useful Websites
Copyright©Chinatravelguide.com.cn ICP ID
Contact Us chinatravelguidehotmail.com
China Travel | Yangtze River Cruise | China Hotel | China Air Ticket | Guilin Toursl | Beijing Tours | Terra Cotta Warriors